With 75% of American households currently connected the Internet, the potential of the World Wide Web as a marketing tool is too massive to ignore. For many of your potential clients, your website is the first - and sometimes only - impression that they will have of your firm. It truely becomes your virtual office, so the same attention you would pay to making your lobby attractive and inviting needs to be applied to your website.
The popularity of the major search engines like Google and Yahoo! have grown largely due to the fact that the users don't perceive the results as advertising like they do with the yellow pages. They view it more as the search engines delivery of the law firms that are the best resource regarding what they have just searched for. As a results more and more people use the Internet to research lawyers before contacting them. With an effective website, you will meet and exceed your unique client acquisition objectives.
All Martindale-Hubbell Lawyer Web Sites offer superior hosting with 24/7 reliability and security and more than 140 years of proven legal marketing expertise.
Martindale-Hubbell Lawyer Web Sites Features and Benefits
- Increased visibility of your firm through a vast online network. In addition to Lawyers.comsm, your Web site is accessible via alliances with the world's most popular Web sites including AOL®, Yahoo!® and GoogleTM-reaching over 90 million Internet users.
- Set your firm apart from competitors. Preferred placement on Lawyers.comsm search results and a tagline descriptor distinguish your firm from the competition.
- Add compelling content to keep your prospects engaged. Maximize the marketing impact of your site by highlighting your firm's credentials and strengths. Featured content can include practice areas, case histories, publications, client lists, news, events, career opportunities and more.
- Assert your firm's identity. Create a Web address unique to your firm.
- Add compelling content to keep your prospects engaged. Maximize the marketing impact of your site by highlighting your firm's credentials and strengths. Featured content can include practice areas, case histories, publications, client lists, news, events, career opportunities and more.
But what if you already have a website...
Many firms today already have a website, but mostly because at some point they thought they needed to have a website. The challenge that they face is not establishing an online presence but helping their website generate clients for them.
There are several free resources available that can help you check the effectiveness of your existing website:
Check the back end of your website to see if it was built properly:
www.seorush.com Find out what terms your website is optimized for:
www.semrush.com For tips on how to improve your existing website, contact Stephanie Fraley, a Regional Martindale-Hubbell Legal Marketing Consultant with LexisNexis at 734-652-3707or by
email.