The first step to generating clients online is having an effective website. The next step is making sure your potential clients find your website. Otherwise, you have just created the best billboard in the desert. The process of making your website more visible to those who are searching on Google, Yahoo!, or any other of the various search engines, is called Search Engine Marketing.
Search Engine Marketing (SEM) includes to major area of online marketing:
- Search engine optimization (SEO), which improves your visibility and ranking in natural or “free” search engine results, and
- Paid placement or “pay-per click” (PPC), which is advertising that appears in the sponsored areas of the search engine results page.
SEM is a measurable way to increase the visibility of your firm and Web site; generating more high-quality leads for your business.
LexisNexis SEM Solution = SEO + PPC
LexisNexis provides services to help your firm increase visibility and rankings in these areas with Martindale Hubbell Search Engine Optimization (SEO) and Martindale-Hubbell Pay-Per-Click (PPC).
Search Engine Optimization (SEO)
Internet search engines regularly crawl the Web to gather data about the sites they find. They use this data to rank the sites against various search criteria. The outcome of these rankings is displayed to the public as “natural” search engine results. Web site rankings in natural search change over time. Therefore, ranking improvements are not able to be achieved immediately.
Martindale-Hubbell SEO will increase the quantity and quality of traffic directed to your Web site via “natural” search results across all major search engines. Our SEO Specialists create a customized SEO Plan based on your firm’s marketing goals. Together we can tailor your Martindale-Hubbell SEO service to your firm’s strategic initiatives and marketing needs.
Pay-Per-Click (PPC)
Get top placement on “paid” search engine results to generate new business for your firm. Martindale-Hubbell PPC utilizes paid placements on major search engines to draw more traffic and generate “conversions” or leads to your firm’s Web site. Paid placement or Pay-Per-Click operates in a dynamic auction platform that changes minute by minute. Our PPC offering helps you manage this dynamic environment intelligently and reports your success on a weekly basis. The result is maximum exposure nationally, statewide or locally for your selected practice area(s).
Martindale-Hubbell SEM helps your firm capitalize on your existing Web site investment. Our SEM services help customers increase their opportunities to connect online with potential clients through a partner they know and trust. We’ll also provide detailed reports with Web traffic ranking statistics and generated leads that you need to benchmark the success of your program.
For more information about Martindale-Hubbell® Search Engine Marketing, contact Stephanie Fraley a Martindale-Hubbell Legal Marketing Consultant with LexisNexis at 734-652-3707 or by email.